Video Marketing Jan29

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Video Marketing

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Means to include Video about one’s website to promote an offer/visitors. This can be done via a full motion Video.

Full motion Video could be applied to show a person explaining something to the user which he otherwise would have to read. This tends to catch the user’s attention much more than written content and better than using only audio. Users Like to watch Videos.

Including Video in your website or somewhere else along the marketing process of your product/service has massive advantages over pure text offers including graphics:

  • As noted people are less and less inclined to read text; even more so if the text is not in printed form but on their monitor. But they are willing to watch online Videos to a much greater extent. Therefore there is a better chance to get your message across. This enthusiasm, however, might level out in the course of time when online Video is not new anymore and users are swamped with all kind of high- and low quality Videos.

Tests show that use of video in a marketing offer dramatically improves conversion rates.